Content & marketing

OMG: How bilingual youth brand helped BH to growth

May 27, 2025 at 06:30 am by admin

When Singapore’s only Malay-language daily, Berita Harian began its digital transformation journey, the goal was clear – to grow its audience, especially among you.... Read More

‘Challenger’ VMG claims coast’s top agencies

May 15, 2025 at 09:45 am by admin

Antony Catalano’s “challenger” real estate site View Media says it has picked up “some of the biggest names” in the industry, sgning “dozen.... Read More

Vertical video sets a pattern for Schibsted

Apr 30, 2025 at 01:09 pm by admin

Feeling that traditional video and live broadcasts were becoming outdated, Norwegian publisher Schibsted’s VG shifted to a vertical format and found a broader, younger a.... Read More

Fans the focus when Taylor Swift comes to town

Apr 30, 2025 at 12:49 pm by admin

When Tay-Tay came to town, the Toronto Star responded with coverage from all editorial departments, placing its focus on fans. In an INMA ideas blog, culture & lifestyle.... Read More

‘Date night’ is an introduction to branded content

Apr 09, 2025 at 02:52 pm by admin

A ‘date night’ promotion for Newsday in New York’s Long Island brought new branded content clients and the prospect of return business. The idea of creating.... Read More