Content & marketing

FOMO addressed as Time, News and more pull a Swiftie

Dec 09, 2023 at 11:39 am by admin

It might be cynical to suggest that Time magazine’s naming Taylor Swift as its ‘person of the year’ was a smart marketing ploy… or a way of securing a.... Read More

How a key team sprinted Relevo to the start

Nov 29, 2023 at 02:56 pm by admin

Sprinting might seem natural for a sports brand, but it took the tesm behind Spain’s Relevo a day or two to get into the rhythm. Using the Google methodology, they br.... Read More

Teams get together to optimise ad performance

Nov 29, 2023 at 01:06 pm by admin

A cross-functional team including members from data and insights, revenue, and product groups, has helped New Zealand’s Stuff website be more relevant and cut through wi.... Read More

Double-digit gains as magazines get over COVID

Nov 29, 2023 at 11:36 am by admin

The pervasive problem of what to cook for supper is helping reignite Australians’ love affair with print magazines. The ‘food & entertainment’ category,.... Read More

Journalism and cake proves a winning formula

Nov 28, 2023 at 04:29 pm by admin

An expanding stable of regional mastheads is proving the value of long-format journalism, with media benefactors putting their money behind it. Latest of these, The Dispatch.... Read More