Content & marketing

Focus on the similarities to profit from creator economy

May 12, 2022 at 04:23 am by admin

Post-pandemic, publishers and creators need to lean into new revenue streams in a landscape that differs significantly from that before. In an INMA digital strategies blog, J.... Read More

Insty worth the risk when you’re building a brand

May 04, 2022 at 11:45 pm by admin

Despite “tough truths”, Instagram presents a valuable engagement tool for publishers, Futter’s Claudia Mann says. In an INMA ideas blog, the editorial lead.... Read More

How Times of India leads through sense of purpose

Apr 13, 2022 at 02:25 am by admin

Shared beliefs and purposes should pave the way for many consumer brands to forge partnerships with news media brands to make the world a better place, says Times of India sen.... Read More

Marketing mission shows journalism as differentiator

Apr 13, 2022 at 01:53 am by admin

Swiss publisher Tamedia has reinvented its marketing to include its journalistic mission. In an INMA Ideas Blog this week, chief revenue officer Marc Isler tells how the Zuri.... Read More

Post’s obligation to ‘objective assessment and mindful inclusion’

Apr 06, 2022 at 06:53 am by admin

Hong Kong’s South China Morning Post “walks a tightrope” in its use of video from external sources, director of video Mat Booth says. “It is important.... Read More