Content & marketing

Treating booming West ‘like home’ works for Herald

Jun 14, 2026 at 01:00 pm by admin

Sydney’s booming greater west is a new focus for the Sydney Morning Herald, with the opening of a Parramatta bureau focussed on attracting new readership. In an INMA &l.... Read More

526-page issue is a centenary record-breaker

Jun 14, 2026 at 11:11 am by admin

Brazilian daily O Globo has celebrated its centenary with a massive edition weighing almost two kilogrammes. In an INMA Ideas blog, executive editor André Miranda said.... Read More

‘Pay what you like’ campaign shows there’s room to grow

May 05, 2026 at 04:48 pm by admin

When a Quebec publisher invited subscribers to ‘pay what you can’, it discovered users valued its services more than they thought. It launched the project to offs.... Read More

AI helps Indian papers with probe, reader credit

Apr 30, 2026 at 03:35 pm by admin

The Hindu had a problem when it wanted to check why some electors had been deleted from voters’ lists: There were more than six million of them. In a report last Septem.... Read More

‘Back Australia’ pays off with multi-platform spend

Apr 22, 2026 at 02:54 pm by admin

A Newscorp Australia campaign urging readers to ‘Back Australia’ delivered pageviews, poll votes and comments… and also helped the publisher move advertiser.... Read More