Content & marketing
Network-native travel brand gets set for growth
Australian Community Media unlocked sustainable growth when it turned its Explore travel brand into a network‑native product across more than 80 mastheads.
In an INMA Ideas b.... Read More
Taking a bet on platform users over news ‘consumers’
Jul 01, 2026 at 04:54 pm by admin
Brut India is not your typical website. In fact, the publisher chose a different route at its founding, eight years back, choosing to skip owned infrastructure and build direc.... Read More
Younger readers seek simpler, more relatable, fun news sources
Jun 30, 2026 at 10:45 am by admin
More Generation Z Australians are becoming heavy news consumers, but almost two-thirds have never read a printed newspaper.
These are among findings of the University of Canb.... Read More
Reach journalists’ ‘drop of passion’ builds community
Jun 15, 2026 at 03:30 pm by admin
With Substack, UK regional publisher Reach wasn’t just looking for another newsletter provider.
“We already connect with 3.4 million people a month via hundreds o.... Read More
Treating booming West ‘like home’ works for Herald
Jun 14, 2026 at 01:00 pm by admin
Sydney’s booming greater west is a new focus for the Sydney Morning Herald, with the opening of a Parramatta bureau focussed on attracting new readership.
In an INMA &l.... Read More
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