Content & marketing

After centuries of print history, it’s an Ella’ve a way to go

Jun 09, 2021 at 12:24 pm by admin

It would cut short the proud histories of dozens of newspapers, some of them dating to the nineteenth century, but it was also the opportunity of a lifetime. A “portfol.... Read More

How NLP suits content to sentiment and understanding

Jun 09, 2021 at 09:00 am by admin

A new brand marketing tool using natural language processing is delivering performance increases of up to 40 per cent. Timmy Bankole, associate director for digital operation.... Read More

JNI funding helps papers investigate Asian sex crimes

Jun 03, 2021 at 05:26 pm by admin

Journalists from five Asian publishers will work with their international counterparts as part of an investigation into image-based abuse, supported by Australia’s Judit.... Read More

Inspired dashboard channels expert commentary for SCMP

May 26, 2021 at 05:55 pm by admin

When Hong Kong’s South China Morning Post relaunched its commenting platform, it needed a data dashboard which spoke the language of each expert contributor. Data vice.... Read More

iPhone ad shows how the cookie crumbles

May 26, 2021 at 04:45 pm by admin

If it upsets Facebook’s hold on the advertising industry, it can’t be all bad in our books. And that’s the aim of Apple’s latest iPhone ad, promoting p.... Read More