Content & marketing

Rigorous product testing builds trust in buyers’ guide

Sep 06, 2026 at 11:08 am

Reliable product testing underpinned the creation of Bild Kaufberater (buyers’ guide), making it one of the most successful commerce journalism initiatives in Europe. I.... Read More

Manorama’s podcasts ‘reimagine news for the ear’

Sep 06, 2026 at 10:44 am

Manorama Online has set out to redefine how newsroom content can be experienced with its audio journalism initiative, MO Podcast. In an INMA Ideas Blog, lead producer at the.... Read More

How Prothom Alo’s Cup content flywheel engaged millions

Sep 02, 2026 at 02:34 pm

The FIFA World Cup provided Prothom Alo with an opportunity to experiment at scale and across teams, demonstrating what can happen when a major event is treated as a digital p.... Read More

Subscriber activities engage, demystify media

Sep 02, 2026 at 02:08 pm

Editorial and audience teams at Nine Publishing’s Sydney Morning Herald and The Age are working closely with partner universities to tailor a range of bespoke in-person.... Read More

Flashy electronic video puts iPhone to the test

Aug 18, 2026 at 06:37 pm

A new Apple ‘Shot on iPhone’ is flashy, fleshy, and technically demanding. And it carries a health warning to viewers for whom it might trigger an epileptic attack.... Read More