Content & marketing

‘Pay what you like’ campaign shows there’s room to grow

May 05, 2026 at 04:48 pm by admin

When a Quebec publisher invited subscribers to ‘pay what you can’, it discovered users valued its services more than they thought. It launched the project to offs.... Read More

AI helps Indian papers with probe, reader credit

Apr 30, 2026 at 03:35 pm by admin

The Hindu had a problem when it wanted to check why some electors had been deleted from voters’ lists: There were more than six million of them. In a report last Septem.... Read More

‘Back Australia’ pays off with multi-platform spend

Apr 22, 2026 at 02:54 pm by admin

A Newscorp Australia campaign urging readers to ‘Back Australia’ delivered pageviews, poll votes and comments… and also helped the publisher move advertiser.... Read More

News’ Glamour pitch for Gen Z/millennial Aussies

Apr 21, 2026 at 11:23 am by admin

Don’t expect a print edition – even a handbag-sized one – when Glamour Australia launches later this year. Plans are that it will appear across social.... Read More

News media’s journalistic ‘feel good’ factor

Mar 27, 2026 at 12:58 pm by admin

Keen to establish its creds with a younger market, Australia’s ThinkNewsBrands media marketing group has published its first ‘News Nation’ report. Based on.... Read More