Content & marketing

Attention-getter questions help monetise content

Jan 02, 2026 at 05:41 pm by admin

A new approach to advertising in which readers are asked to answer questions about displayed ads is helping a Polish publisher monetise content. In an INMA Ideas blog, Burda.... Read More

Reason these trusted metro brands are different

Dec 03, 2025 at 05:13 pm by admin

The ‘something special’ about Nine Entertainment’s Sydney Morning Herald and The Age gained perspective when INMA chief executive Earl Wilkinson spoke about.... Read More

Filtered content for you… even if you’re in a minority

Dec 01, 2025 at 07:58 pm by admin

An in-house personalisation engine at Norway’s Aftenposten delivers each reader a front page that feels more relevant, more timely and more engaging. The story of how S.... Read More

Campaign promotes ‘truly tailored offering’ to specialised audiences

Oct 28, 2025 at 09:45 am by admin

News Corp subsidiary and publisher of the Wall Street Journal, Dow Jones has focussed its strategy on strengthening its premium offerings for distinct and specialised audience.... Read More

Creators ‘show what audiences value,’ delegates learn

Oct 07, 2025 at 06:51 pm by admin

The voices of two creators – journalist turned creator Sophia Smith Galer and Kerstin Hasse, known to her online followers as Hasse mit Liebe – stood out at INMA&r.... Read More