Content & marketing

Stepping up on WhatsApp as Instant Articles falls

Apr 08, 2024 at 02:10 pm by admin

Implementation of Meta’s ‘channels’ tool last December provided a platform for the expansion of an Argentinian publisher’s WhatsApp audience. Head of.... Read More

How efforts of a ‘naked scribbler’ led to an OED bias

Apr 05, 2024 at 03:33 pm by admin

Like some obscure or unlikely fact in a trivia game comes the information that one of the Murdoch family’s newspapers is among the world’s most prolific sources.... Read More

‘Invisible’ risk a branding lesson from history

Mar 27, 2024 at 10:00 am by admin

Globe & Mail content studio head Sean Stanleigh has a message for marketers tempted to the false economy of cutting brand awareness campaigns: Don’t do it. In an IN.... Read More

News’ commerce content journey down the retail ‘rabbit hole’

Mar 25, 2024 at 04:13 pm by admin

With tech giants and major retailers moving into Australia’s billion-dollar retail media space, News Corp is looking for a share of their business. And at trade publica.... Read More

Money on the table: Readers ‘will pay for premium print’

Mar 20, 2024 at 03:32 pm by admin

Print’s continuing ability to amaze and influence has left industry leaders asking whether the march to digital media is leaving “money on the table”. It st.... Read More