Content & marketing

‘Print-esque’ solution to a tyranny of distance

Jul 07, 2025 at 03:47 pm by admin

Print may be “absolutely core” to his brand, as the London Review of Books’ publisher Renee Doegar puts it, but there’s an increasing attraction in the.... Read More

Stuff’s AI tool gives power to readers, doubles subs

Jun 20, 2025 at 03:20 pm by admin

A local democracy custom-GPT is allowing New Zealand’s Stuff Group to dive into local government affairs and produce fresh, relevant stories. In an INMA ideas blog, hea.... Read More

Fix it or live with it: News’ advertising problem

Jun 19, 2025 at 04:30 pm by admin

Charged with leading INMA’s newly relaunched Advertising Initiative, Gabriel Dorosz faces a problem that changes as you look at it. The association’s New Yor.... Read More

Südkurier sees the wood, secures the trees… 30,000 of them

Jun 10, 2025 at 03:36 pm by admin

Far from abandoning print, German publisher Südkurier is securing its future by getting to the roots of sustainability. In an INMA Ideas blog, senior marketing manager T.... Read More

‘Reverse meter’ option saves 40 per cent of cancels

Jun 10, 2025 at 10:00 am by admin

Instead of losing them, News Corp Australia’s national daily offers subscribers who want to end their subscriptions a ‘reverse metered’ Newspass option, reta.... Read More