Content & marketing

Looking back: Dual Olympic focus for Nine social team

Nov 26, 2024 at 05:14 pm by admin

Vertical video and habit building were key to capturing an Olympics audience for Nine metros the Sydney Morning Herald and The Age. In an INMA digital strategies blog, growth.... Read More

Along the coast, neighbours cooperate for a cause

Nov 11, 2024 at 04:09 pm by admin

A cross-border and bilingual exchange of information underpins a collaborative project to address changes on Europe’s North Sea coast. With the coast experiencing profo.... Read More

AI app starts a conversation based on cooking ideas

Nov 11, 2024 at 03:43 pm by admin

News Corp Australia’s Taste food brand has launched an AI recipe assistant, helping its users find recipes based on available ingredients and specific dietary preference.... Read More

Reeling them in: Getting your content recognised on social

Nov 10, 2024 at 04:20 pm by admin

Publishers should respond to Big Tech’s deprioritising of news on social media by maximising their presence on these platforms. That’s the view of Newsday social.... Read More

Be quick for INMA’s subs masterclass

Oct 30, 2024 at 08:21 am by admin

Registrations for INMA’s Subscriber Acquisition masterclass are about to close, ahead of its start next week. The event, themed for ‘unveiling the modern news sub.... Read More