Content & marketing

Deduplication ideal thwarted as player takes bat, ball home

Oct 14, 2024 at 04:07 pm by admin

It seemed like a good idea: full deduplicated stats for Australia’s free-to-air and BVOD broadcasting, accurately and promptly, the day after content had been watched..... Read More

Innovating and exploring: Media 24 meets evolving needs

Sep 25, 2024 at 04:02 pm by admin

Paid subscription models have been tailored to the evolving needs of South African publisher Media 24’s audience. In an INMA Ideas blog, operations director Edwina Lyne.... Read More

Communities key to Reach’s WhatsApp successes

Sep 25, 2024 at 03:30 pm by admin

Working with WhatsApp, UK regional publishing group Reach has transformed the way it delivers content. And says engagement director Dan Russell in an INMA Ideas blog, the coo.... Read More

Epaper transformation ‘a blueprint for others’

Sep 03, 2024 at 11:42 pm by admin

A strategic subscription model and user-focussed redesign were fundamental to the success of Prothom Alo’s transition to an e-paper. The process has been marked by cont.... Read More

How NZ’s Post moved into a new era

Aug 30, 2024 at 06:44 am by admin

A bold rebrand of one of New Zealand’s longest-published mastheads set out to make a new generation fall in love with without alienating those who have always loved it..... Read More