Content & marketing

Fix it or live with it: News’ advertising problem

Jun 19, 2025 at 04:30 pm by admin

Charged with leading INMA’s newly relaunched Advertising Initiative, Gabriel Dorosz faces a problem that changes as you look at it. The association’s New Yor.... Read More

Südkurier sees the wood, secures the trees… 30,000 of them

Jun 10, 2025 at 03:36 pm by admin

Far from abandoning print, German publisher Südkurier is securing its future by getting to the roots of sustainability. In an INMA Ideas blog, senior marketing manager T.... Read More

‘Reverse meter’ option saves 40 per cent of cancels

Jun 10, 2025 at 10:00 am by admin

Instead of losing them, News Corp Australia’s national daily offers subscribers who want to end their subscriptions a ‘reverse metered’ Newspass option, reta.... Read More

Women at the top, answerable to none but readers

Jun 09, 2025 at 12:56 pm by admin

Imagine life with no advertising revenue: No ads; no investors; and it is suggested, no compromise. Delegates to last month’s World News Media Congress in Krakow learne.... Read More

Now property DA Claire is talking your language

Jun 08, 2025 at 05:00 pm by admin

She’s clued up on property and able to have a conversation about the home you might want to buy… in any one of 58 languages. And like digital assistants Alexa an.... Read More