Content & marketing

No silver bullet, INMA's London subs delegates find

Apr 30, 2018 at 12:03 am by Staff

Surveying participants in its Media Subscriptions Summit in London, INMA says the freemium model has emerged as the most popular choice for publishers. Some 230 delegates from.... Read More

No accident that digital editions succeed as readers opt for text

Apr 18, 2018 at 03:01 am by Staff

Crafted, great-looking newspaper pages are enjoying a renaissance... as digital editions. That's the experience of Herald Sun head of digital Nathaniel Bane, who says an exten.... Read More

New categories as Europe lauds best digital ideas

Apr 10, 2018 at 05:14 pm by Staff

Some of the world's best digital media ideas were recognised at a presentation in Copenhagen last night. Winners of this year's WAN-Ifra European Digital Media Awards presente.... Read More

Ten top creatives share their knowledge at Copy School

Apr 03, 2018 at 07:31 pm by Staff

It's Copy School time again in Melbourne, with applications open for the 20 places who will learn from another world-class line-up of creative tutors. The school - from May 7-.... Read More

News expects huge engagement from 'ball call' punt

Mar 21, 2018 at 05:32 pm by Staff

News Corp Australia's Melbourne daily the Herald-Sun will turn Aussie Rules football into a lottery by gamifying the first 'ball call' of a match. Subscribers will have the op.... Read More