Content & marketing

Hyperlocal pages and app help turn tide on print decline

Jul 03, 2018 at 07:48 pm by Staff

ABP flagship Anandabazar Patrika has launched a hyperlocal 'paper within the paper' to make it more attractive to readers in six districts. Bengali dailies vice president Supr.... Read More

Piechota's brief on living with social giants

Jun 18, 2018 at 08:50 pm by Staff

Does it come down to this: Whether you want to compete with Facebook, cooperate with them... or get out?But first you need to understand the question. In presentations and wor.... Read More

How getting Neighbourly saved Stuff from Facebook

May 23, 2018 at 01:58 am by Staff

New Zealand-based publisher Stuff is connecting with online users at a new level following its full acquisition of social media platform Neighbourly. The Fairfax Media unit up.... Read More

SA business gets a $1 million chance to 'make an impression'

May 20, 2018 at 09:07 pm by Staff

News Corp is backing print advertising with a marketing campaign which offers small businesses $1 million in advertising as prizes. Working with five South Australian business.... Read More

UK publishers calculate the profit brands miss out on

May 10, 2018 at 02:00 am by Staff

British publishers' marketing group Newsworks has launched a new campaign to tell brands about the £3 billion ($5.45 billion) profit they're missing out on. New effectiveness.... Read More