Content & marketing

SPH launches subscription cards, an ideal magazine gift

Aug 28, 2018 at 08:47 pm by Staff

SPH Magazines says it is "bridging the physical-digital divide" with pocket-sized subscription cards which allow readers to access magazines on their own devices. Hafizah Ha.... Read More

Soccer fans get AR video access through Bild deal

Aug 28, 2018 at 08:06 pm by Staff

Bild publisher Axel Springer is finding success with embedded augmented reality following an agreement with the German Football League (DFL). Readers of the soccer tabloid Fus.... Read More

Copy-robot with tone is a fast worker for Jack Ma's Alibaba

Jul 11, 2018 at 03:31 am by Staff

Imagine a robot that writes advertising copy now, and at 20,000 lines a second! Alibaba - the Chinese ecommerce giant that owns Hong Kong's South China Morning Post - has. Thr.... Read More

Advertiser looks back to years before the phone rang

Jul 04, 2018 at 11:57 pm by Staff

What would South Australian daily The Advertiser have looked like if the internet had been around in 1858? A special execution of the www.advertiser.com.au site on the paper's.... Read More

NZ and India speakers for AIM's AutosPlus conference

Jul 04, 2018 at 09:01 pm by Staff

Top speakers from India and New Zealand have joined the roster for AIM Group's AutosPlus18 conference in London. Latest additions to the line-up for the event (October 15-16).... Read More