Content & marketing

News expects huge engagement from 'ball call' punt

Mar 21, 2018 at 05:32 pm by Staff

News Corp Australia's Melbourne daily the Herald-Sun will turn Aussie Rules football into a lottery by gamifying the first 'ball call' of a match. Subscribers will have the op.... Read More

News pitches engaged audience as KidsNews goes national

Mar 04, 2018 at 06:58 pm by Staff

A new News Corp website for Australian children aims to teach the importance of reliable news sources. Following a pilot last year, kidsnews.com.au has gone live and will run.... Read More

News takes footy tour to schools, clinics, fan nights

Feb 07, 2018 at 05:48 pm by Staff

News Corp Australia is promoting its newsmedia and Foxtel football coverage with a ten-stop tour of regional communities. The promotion combines its TV, print and digital site.... Read More

Publishers rediscover the value of content

Feb 07, 2018 at 01:15 am by Staff

Back from a massive world tour, INMA executive director and chief executive Earl Wilkinson has gathered insights into the media-technology intersection in a new report. 'News.... Read More

New ideas in classified honoured by ICMA awards

Jan 30, 2018 at 11:57 pm by Staff

The International Classified Marketplace Association is inviting entries for its annual innovation award, which recognise creativity and innovation in the classified advertisi.... Read More