He cofounded advertising technology firms Amobee – sold to SingTel in 2012 for $321 million – and RingRing Media, now Harry Dewhirst has turned his talents to BlisMedia.

His new role as president, chief commercial officer and board director of the Singapore-based location data and consumer targeting firm, based in Singapore – in which he has been an investor for the past three years – was announced last week. And already there’s talk of new markets and partnerships across the Asia-Pacific region and beyond.

Having run ad tech businesses in Europe, USA and locally, Dewhirst was named Media Week’s Rising Star in 2009 and was among Mobile Entertainment magazine’s top 50 mobile executives.

Established in the UK in 2004, BlisMedia has launched hubs in Singapore and Sydney plans more offices globally in the next year. Founder and chief executive Greg Isbister says Dewhirst’s “tenacity, industry experience and business acumen” will be an important step in developing the company’s international presence.”

Dewhirst says with advertisers globally seeking new ways to reach relevant audiences, the moves come at a crucial time for Blis, with “best in market” platforms and solutions: “We are uniquely placed to help brands reach the people that matter, at the right place and time,” he says.