That bunny – the star of the 2023 Superbowl weekend – was back in last week Sydney to promote News Australia’s ‘All Screens’ commercial video proposition.

Only this time, it was a friendlier-looking bunny-suited associate that joined Lou Barrett and Pippa Leary on stage.

News signed an exclusive deal with the ad-supported video channel earlier this year and claims viewer hours have grown 30 per cent since. Yesterday’s relaunch pitched a new ‘All Screens for All Australians’ proposition to urge advertisers to rethink how they connect with audiences across mobile, tablet, desktop and CTV – and from the moment they wake up and check headlines on their phone, to the evening when households wind down with on-screen entertainment.

Barrett (pictured), who is managing director for client partnerships, described it as “the most powerful unified buy in the country”.

“With one billion videos consumed on our network in the last 12 months alone, we can connect advertisers with more than five million of Australia’s online video viewers through premium content in premium contexts.”

News says a new adaptive video player to support short-form video across its network will deliver seamless playbacks, greater user control, improved ad integration and faster loading times.

Targetting is increased with audience and personalisation capabilities extended to Tubi’s connected TV environment, and new ad tech. New segments include enhanced data as well as advanced addressable segments like interests, category intent and shoppers.

Leary, who is News’ managing director and publisher for free news and lifestyle, said Tubi did not replace what had been built, but instead completed it. “Our video offering now spans every screen Australians use from the fast scroll to the evening stream, from lean-in contexts to lean-back entertainment, from breaking news to binge-worthy rabbit holes.”

Tubi introduced the rabbit with an award-winning Super Bowl ad for which it won a Super Clio advertising award. Here’s a reminder: