US-based systems provider TownNews has changed its name to Blox Digital in a nod to its cloud-based content management system.

The company, part of publisher Lee Enterprises, claims a 26 per cent share of the (US) news content management market, powering more than 2000 news sites.

Chief executive Brad Ward (pictured) says the new brand identity is part of a broader investment to improve customer experience and enhance long-term growth. “Leveraging the breadth and depth of its technology, Blox Digital will expand into new business-to-business verticals and international markets to support a broader universe of content producers and drive the future of the media industry.”

Plans for 2023 include a systems reboot to introduce data-driven processes and customer success enhancements, and further growth in broadcast via the creation of new video solutions.

Already in Canada and working with partners in US territories including Guam, Saipan and Puerto Rico, the company is also “exploring opportunities” in additional overseas geographies.