Outbrain, the recommendation platform launched in 2006 by Yaron Galai and Ori Lahav, has scored Daily Mail brands in an exclusive deal for the UK, the US and Australia.
Readers accustomed to the Daily Mail’s long headlines will have somewhere new to look for inspiration from this morning, with a discovery feed of organic and paid-for recommendations across web, mobile and video.
The multi-year deal covers dmg media’s digital newsbrand portfolio including: dailymail.co.uk, dailymail.com.au (Australia), dailymail.com (US), Metro.co.uk, Thisismoney.co.uk and the Daily Mail app, alongside Harmsworth Media’s inews.co.uk.
Outbrain’s core Smartlogic technology uses AI and machine learning in a bid to drive more relevant reader experiences.
dmg media chief executive Rich Caccappolo says Outbrain’s “substantial international footprint and history of trusted long-term publisher relationships” will enhance user engagement growth strategies and monetisation.
“This is an opportunity to drive significant value for both our digital properties and Outbrain’s advertising clients.”
This new partnership gives Outbrain an increased footprint of 1.1 billion monthly pageviews due to dailymail.co.uk’s reach and scale as one of the world’s most read digital newsbrands.
In July 2022, dailymail.co.uk recorded over 3.2 billion-page views with readers spending an average of 3.7 billion minutes reading the website and app content, according to data taken from Google Analytics.
dmg media is the consumer media company of DMGT plc, which was founded in the late 19th century. Last year it acquired leading science title New Scientist, with i-news now part of a new Harmsworth Media division.