Google DFP customers will be able to make use of an 'out of the box' integration with Cxense's data management platform.

The solution - providing advanced segmentation and targeting capabilities - works for both Google DFP Small Business and DFP Premium customers.

Cxense DMP has gained a following with users including the Wall Street Journal, Deseret Digital Media and the South China Morning Post. It tracks every action on a publisher's network of websites, mobile sites and mobile apps and combines the data into individual user profiles which can be used in segmentation. Advertising can then be targeted across any device based on parameters such as interest, intent, behaviour, context, location, device and demographics Cxense's advertising solution or integrations with other ad servers such as Google DFP.