Ortstidningar Väst is to use Newscycle's cloud-based advertising system at its six publications in Stenungsund, Sweden.

The publisher is part of Stampen Media Group of Gothenburg.

Newscycle sales director Robert Bohlin says the move will enable Ortstidningar to create new sales opportunities and revenues through its multichannel packages and ad serving tools, delivering a message based on demographics, geography and contextually relevant content.

"They have a solid business strategy for long-term success and desire to deliver the best offerings they can for their advertisers," he says.