Swedish daily Expressen is live with Lineup Systems’ web-based AdPoint advertising sales and management system.

The Bonnier Group title has a circulation of more than 270,000.

Deployment enables an array of activity reports based on real-time sales data, as well as module and ratio-based pricing, extended tools that allow executives to calculate complicated commission allocations and pre-defined customer profile groups that are easier to use and reduce errors.


The system also integrates with Laidback Solutions’ Cargo ad portal – where advertising materials are received and the ad production workflow takes place – and flat planning tool Whiteboard in the Newspilot editorial system.

Adpoint will also work with Expressen’s Unite 4 Agresso system for invoicing and financial data.å