Norwegian publisher NHST Media is extending use of Newscycle’s advertising product for print and digital versions of its three trade newspapers.

The system will manage end-to-end processes for Tradewinds, Upstream and Recharge which serve the shipping, oil and gas, and renewable energy industries.

NHST (Norges Handels og Sjøfartstidende) will use business intelligence and analytics tools to make better informed decisions regarding revenue generation and future business strategies.

“NHST Media Group is a very innovative group and an existing advertising, content and cloud customer,” says Jonas Bringle, who manages Newscycle’s Helsingborg office.

The three trade titles have offices in the USA, Singapore and London, and are headquartered in Oslo.