Newscycle meets customers in US and Denmark

Jun 12, 2014 at 05:15 pm by Staff


Newscycle says it will present its complete set of products at customer conferences in
Minneapolis and Copenhagen later this year.

Following last month’s acquisition of MediaSpan, it has scheduled the first Americas user conference combining customers from all component companies (DTI, Saxotech, Atex Inc and MediaSpan) for September 22-24th in Bloomington-Minneapolis, near its new headquarters.

A second conference will be held in Copenhagen from November 10-11 customers from Europe, the Middle East and Africa. No announcement has been made about customers in the Asia-Pacific.

Newscycle expects to have its new world headquarters fully operational by late July.

• Swedish news media company Norran will use Newscycle’s advertising product to manage its digital, mobile, and print advertising operations.

The publisher plans to use features to compete by leveraging cross-media ad selling abilities: A new software bundles digital with print ads that can deliver the advertiser’s message to a targeted audience based on demographics, geography and content. It also includes marketing metrics tools necessary for Norran to track and measure ad performance across multi-channels.

Sections: Digital business

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