How do you handle the introduction of new newsroom jobs nobody has heard of, staff resisting change... and keep producing quality journalism. WAN-Ifra reckons it will have many of the answers at its Newsroom Summit in Hamburg in May.

The event (May 10-11) is organised by the World Editors Forum, and will present “smart strategies for tough times” in response to the realities of today’s newsrooms.

Success in the newsroom is “all about people who see opportunities where others see threats, who are creative when others are not and who are eager to get training in subjects they need for the future,” says Tomas Brunegård, chief executive of Sweden’s Stampen Group, whose passion about the future of media will be evident in his presentation on ways to benefit from the news industry’s transformation.

Other confirmed speakers include:

- Mathias Müller Blumencron, editor-in-chief of Germany’s 'Der Spiegeleisen': Can serious journalism survive on mobile devices?

- Knut Engelmann, managing editor, Wall Street Journal Deutschland: Expanding into new markets.

- Anette Novak, consultant to the Swedish Newspaper Association: New positions in the newsroom, the jobs you have never heard of but needed yesterday.

- Lisa MacLeod, managing editor, Financial Times: Newsroom 4.0 at the FT.

- Matt DeRienzo, Connecticut group editor, Journal Register Co: Re-training journalists to become ‘digital ninjas’.

- Paul Lewis, special projects editor, The Guardian, UK: A day in the life of a multiplatform journalist.

- Wolfgang Blau, editor, Zeit Online, Germany: Can separate print and online operations deliver more?

- Dietmar Schantin, founder of Austria's  Institute for Media Strategies: Early lessons on paywalls.

- Margaret Boribon, secretary general, Copiepresse, Belgium: Taking on Google – and winning.

- Peter Atkinson, group editorial consultant, Avusa Media, South Africa: Smart ways to reorganise newsgathering and production.

- William Davis, editor, Bangor Daily News, USA: The open source newsroom.

- Francois Nel, director of the journalism leaders programme, University of Central Lancashire, UK: Who really owns your social media network?

- Joycelyn Winnecke, vice president and associate editor, Chicago Tribune: Engaging readers in real life.

- Jan Helin, editor-in-chief, Aftonbladet, Sweden: Journalists as brands.

- Meinhof Ellers, founder and managing director, dpa infocom, Germany: How news agencies and newspapers can work together to cut costs through digital news cooperatives.

The conference will be preceded by a one-day workshop on May 9 on “Creating a cross platform experience – Web, Online, Tablet.”  There are also social and networking events, including an opening cocktail at Axel-Springer, Europe’s largest newspaper publisher, and a boat trip and dinner through Hamburg’s harbour.

Sponsors of the Newsroom Summit include CCI, Eidos Media, and protectmedia. The conference will be accompanied by an exhibition that will include Desk-Net, Fotoware, Redweb, Scoopshot and more.