News keeping McKinsey busy, says Herald’s Samios

Jul 27, 2021 at 10:21 am by admin

Consultants have been back in at News Corp Australia, bringing back memories of when Kim Williams brought in Boston Consulting to rationalise the giant. While the number of b.... Read More

Google defines test programme as publishers go first-party

Jul 26, 2021 at 06:42 pm by admin

The goalposts have been arranged – or rearranged – again with FLoC, Google’s new ad tracking technology, dubbed the ‘cookie apocalypse’. Followi.... Read More

Print ads beat Facebook ‘times over’, research finds

Jul 26, 2021 at 10:22 am by admin

A new study overseen by US-based Duane Varan shows that advertising on news platforms – including print – is more effective than Facebook or YouTube. Latest in th.... Read More

COVID categories and new winners in Asian Media Awards

Jul 23, 2021 at 11:08 am by admin

Hong Kong’s South China Morning Post led the field in this year’s 20th Asian Media Awards, with three gold, four silver and a bronze. The WAN-Ifra competition &nd.... Read More

Matthew Lynes: Publishing and the planet – Why it is time to take the relationship seriously

Jul 23, 2021 at 10:40 am by admin

Twenty years ago, media organisations set up The Responsible Media Forum. The forum was set up to strive for sustainability across the media sector and ensure that media compa.... Read More

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