Peter Coleman: Something for everyone as readership stats emerge early

Nov 21, 2022 at 10:52 am by admin

To borrow a phrase more usually used to describe stand-up comics’ storytelling skills, “it’s the way you tell ’em”. And so it is on the morning.... Read More

‘Re-engineered’ data shows news reaches almost everyone

Nov 21, 2022 at 12:00 am by admin

New readership figures from Roy Morgan for Australian publishers’ group ThinkNewsBrands show all but three per cent “engage with news” in some form or other,.... Read More

Advertising sets call for a new approach in the mailroom

Nov 18, 2022 at 06:48 pm by admin

Swapping out a drum inserting system with two 19-hopper collating lines has equipped a Swiss newspaper printer for the needs of a changed market. Spurred on by an increasing.... Read More

New faces to drive News’ post-COVID health push

Nov 18, 2022 at 10:48 am by admin

Growth opportunities in health and wellness are again the focus for News Corp Australia as the publisher bids to establish the category as a “new pillar” to sit al.... Read More

TikTok posts help Nine mastheads to a new audience

Nov 16, 2022 at 12:48 pm by admin

Upskilling its social media team in video production has helped Nine’s the Sydney Morning Herald and The Age to a 2500 per cent increase in TikTok followers. Growth con.... Read More