Content & marketing

Fong takes tablets to brands with offshoring unit

Sep 10, 2014 at 11:04 am by Staff

John Fong has joined WoodWing to head a new Malaysia-based outsourcing and consulting service for digital publishers. The new business unit is being called WoodWing Digital S.... Read More

Beacons light the way for News brands

Sep 10, 2014 at 10:44 am by Staff

News Corp Australia will employ contactless technology from Tapit to offer interactive campaigns based on NFC and beacons. Its NewsLifeMedia division – which includes taste.c.... Read More

Tweet-and-buy kicks off with US trial

Sep 09, 2014 at 11:13 am by Staff

Having established a place in your lifestyle, Twitter is turning storefront with a new feature to buy product. Brands and singers are among the first in a trial of the system.... Read More

Beachhead established, News mulls app attack

Aug 13, 2014 at 04:28 pm by Staff

After trialling it on Sydney’s northern beaches, News Corp is rolling out its LocalShoppa offers app to 130 more areas. It is also considering taking it to non-News areas. He.... Read More

Engage3 patents ‘intent to buy’, recruits Nilan

Aug 06, 2014 at 11:58 am by Staff

An app which uses shopping lists to direct retail and brand marketing has gained a US patent for product selection techniques for developer Engage3. Founder and chief executi.... Read More