Content & marketing

Fairfax accesses ticket data, takes Playground formats

Jul 24, 2016 at 11:00 pm by Staff

Advertisers are promised access to more psychographic data and boosted cross-device capabilities following a partnership between Fairfax Media and the parent company of Ticket.... Read More

Partnership extends mobile-based venue publishing

Jul 15, 2016 at 12:17 am by Staff

Big data and analytics firm Invigor has teamed with Singapore-headquartered shopper engagement platform Sprooki to create a range of mobile-first functions for customers. The.... Read More

Blocking stories boosts subs, says News' Turner

Jul 07, 2016 at 08:00 pm by Staff

The bottom line of Victoria Turner's message is simple: "We needed to monetise our content," she says. "The good news is that people will pay for value."And from the mindset t.... Read More

Fairfax mixes sponsors with grassroots in MyBT

Jul 06, 2016 at 12:15 am by Staff

Australia's Fairfax Media hopes readers in News Corp's Gold Coast heartland will write and illustrate its new MyBT Gold Coast news platform. The Brisbane Times offshoot launch.... Read More

Summit expands to accommodate latecomers

Jul 05, 2016 at 08:07 pm by Staff

New speakers have joined the roster for WAN-Ifra's Audience Intelligence Summit in Kuala Lumpur next month. To case studies from leading international media houses including t.... Read More