Next year will be the year of the beacon, according to Location Based Marketing Association president and founder Asif Khan.
In an interview for Sydney-headquartered geo-targe.... Read More
Back in Hong Kong this month, WAN-Ifra's Digital Media Asia delivered context, concepts and conclusions for publishers, starting with a run-down of global trends from and endi.... Read More
A partnership between market research company Ipsos and audience data firm Eyeota will make more audience data available online.
The partners say advertising buyers will now b.... Read More
Twitter has added new tools to enable brands to see their share of the conversation, audience and trends.
The new Brand Hub analytics tools is being made available to major ad.... Read More
A new bandwidth-for-adviews business model has caught the imagination of Australian media and tech investors.
Local startup Unlockd - developer of the technology used by launc.... Read More