Content & marketing

Beacon shines for marketers in 2016

Nov 26, 2015 at 09:09 pm by Staff

Next year will be the year of the beacon, according to Location Based Marketing Association president and founder Asif Khan. In an interview for Sydney-headquartered geo-targe.... Read More

Focus on subscribers as circulation takes the lead

Nov 22, 2015 at 10:57 pm by Staff

Back in Hong Kong this month, WAN-Ifra's Digital Media Asia delivered context, concepts and conclusions for publishers, starting with a run-down of global trends from and endi.... Read More

Eyeota helps make emma, geoTribes data actionable

Nov 14, 2015 at 02:14 am by Staff

A partnership between market research company Ipsos and audience data firm Eyeota will make more audience data available online. The partners say advertising buyers will now b.... Read More

Twitter tool spills on share of conversation

Oct 27, 2015 at 12:29 am by Staff

Twitter has added new tools to enable brands to see their share of the conversation, audience and trends. The new Brand Hub analytics tools is being made available to major ad.... Read More

Pure-play investors back smartphone tech model

Oct 26, 2015 at 07:54 pm by Staff

A new bandwidth-for-adviews business model has caught the imagination of Australian media and tech investors. Local startup Unlockd - developer of the technology used by launc.... Read More