Like Oz only bigger, a new News Corp service using data science to target advertising to 140 million Americans leverages two years' experience from a similar project in Austra.... Read More
With ad trust issues clouding the data and automation benefits of programmatic, sales teams are distracted from focussing on campaigns and client relationships.
That's the vie.... Read More
Targetting content to individual platforms is seen as the way to reach the youngest audiences, who are "the future for news".
That was the conclusion of speakers at a Digital.... Read More
The USA's Local Media Association has a membership of 3000 newspapers and president Nancy Lane says there are almost as many ideas on how to build digital revenue.
With two me.... Read More
By any standards, it was a good night at the Asian Digital Media Awards for the South China Morning Post... but not unusually, local heroes Singapore Press Holdings didn't do.... Read More