Content & marketing

Intelligently engage buyers? News AU has done it for years

Dec 11, 2017 at 01:53 am by Staff

Like Oz only bigger, a new News Corp service using data science to target advertising to 140 million Americans leverages two years' experience from a similar project in Austra.... Read More

'Change conversation' to lift programmatic, says Janz

Nov 15, 2017 at 03:52 pm by Staff

With ad trust issues clouding the data and automation benefits of programmatic, sales teams are distracted from focussing on campaigns and client relationships. That's the vie.... Read More

Why target Gen Zers, and how platform initiatives help

Nov 15, 2017 at 02:04 am by Staff

Targetting content to individual platforms is seen as the way to reach the youngest audiences, who are "the future for news". That was the conclusion of speakers at a Digital.... Read More

LMA members building new revenue pillars for digital

Nov 13, 2017 at 08:00 pm by Staff

The USA's Local Media Association has a membership of 3000 newspapers and president Nancy Lane says there are almost as many ideas on how to build digital revenue. With two me.... Read More

SCMP, Star and SPH score in Asian Digital Media Awards

Nov 01, 2017 at 06:28 pm by Staff

By any standards, it was a good night at the Asian Digital Media Awards for the South China Morning Post... but not unusually, local heroes Singapore Press Holdings didn't do.... Read More