Content & marketing

Truth builds trust - Aussie groups push context

Oct 15, 2018 at 06:43 am by Staff

Australia's three biggest newsmedia groups are backing a national campaign to stress the value of trusted journalism to advertisers. NewsMediaWorks foundation members News Cor.... Read More

Golden on getting storytelling right... without the 'TL:DR'

Oct 09, 2018 at 02:45 pm by Staff

A full programme over the three days of the IfraExpo/DCX promises speaker after speaker loud in praise of print's ability to engage its readers. Right from the start, opening.... Read More

Ifra India: Print 'going before I do,' says 68-year-old editor

Oct 03, 2018 at 06:05 am by Staff

Journalism has a bright future but has print? Mahfuz Anam, 68-year-old editor of Bangladesh's The Daily Star doesn't think so. "I don't see the need for print anymore," the fo.... Read More

SPH launches subscription cards, an ideal magazine gift

Aug 28, 2018 at 08:47 pm by Staff

SPH Magazines says it is "bridging the physical-digital divide" with pocket-sized subscription cards which allow readers to access magazines on their own devices. Hafizah Ha.... Read More

Soccer fans get AR video access through Bild deal

Aug 28, 2018 at 08:06 pm by Staff

Bild publisher Axel Springer is finding success with embedded augmented reality following an agreement with the German Football League (DFL). Readers of the soccer tabloid Fus.... Read More