Content & marketing

Print refreshed and reinvented with Croation ‘pop-up’

Oct 31, 2022 at 06:42 pm by admin

Looking for a new format to address a difficult market, Hanza Media introduced a lifestyle-focussed newspaper printed on recycled paper. The first issue of GG Pop Up Paper wa.... Read More

Others – especially advertisers – can pay for newsmedia, most think

Oct 26, 2022 at 12:00 pm by admin

A US survey of newsmedia readers has found most think someone else should pay for it. And in a rare agreement among those polled, that “someone else” should proba.... Read More

Context the new route to reach users without IDFA

Oct 18, 2022 at 11:09 am by admin

As smart mobile tech puts the power back in the hands of the consumer, an old expression has evolved to become ‘context is king’. So says ResponsiveAds co-founder.... Read More

New audience awaits, but respect time and inboxes

Oct 18, 2022 at 10:33 am by admin

LinkedIn’s new newsletter feature is a great opportunity to grow new audiences, American City Business Journals’ Summer Moore says. In an INMA content strategies.... Read More

Carrier Day recognises those who deliver the news

Sep 29, 2022 at 11:35 am by admin

Don’t forget the band of people who work to get newspapers into the hands of readers. Saturday, October 8 has been designated as International Newspaper Carrier Day thi.... Read More