Content & marketing

AI leveraged in healthy approach to retention

Apr 28, 2023 at 01:20 am by admin

Determining the “health” of its subscribers has proved a healthy move for News Corp Australia. The company’s Project Heartbeat AI is a process that fuses th.... Read More

Forecaster a game-changer for elections

Apr 28, 2023 at 12:39 am by admin

South Africa’s News24 has claimed a “first” with an in-house elections forecaster used for the municipal polls. In an INMA blog, the paper’s audience.... Read More

Success breeds success as Via Pais hones content verticals

Apr 18, 2023 at 03:45 am by admin

Content is still key, but publishers need to find new angles and perspectives to capture audience interest. That’s the message from Luna Brailovsky, writing in an INMA.... Read More

Making friends is as easy as sharing news

Apr 05, 2023 at 07:16 pm by admin

Letting friends and family access an article a reader has found interesting can bring a pay-off for the publisher. It’s the second “wrinkle” that makes the.... Read More

News scores in sports reporting, launches fantasy game

Mar 21, 2023 at 06:02 am by admin

News Corp Australia says its decision to bring its sports teams together nationally has been vindicated by standout successes in the federal sports commission’s media aw.... Read More