Content & marketing

Google-funded ‘digital butler’ still delivering winning mail

Aug 23, 2023 at 04:26 pm by admin

The ‘digital butler’ introduced five years back to automate the personalisation of newsletters has scored a new success with a Finnish media group. Founded in 187.... Read More

How Victoria came to be Spain’s and soccer fans’ best friend

Aug 22, 2023 at 04:27 pm by admin

Her name is Victoria, she’s a soccer fanatic and, whisper it, she’s from Spain. That’s right the country you wanted to win the Women’s World Cup when.... Read More

Weather bots allow journos to focus on journalism

Aug 09, 2023 at 11:59 am by admin

Demand for weather-related news has drawn news media companies such as the New York Times and McClatchy to look at ways of efficiently delivering the data-based content. The.... Read More

New AI study could lead media to 'golden' middle ground

Jul 26, 2023 at 05:57 pm by admin

A new book explains how AI may redefine application of Michael Porter’s classic rules on cost, differentiation and segmentation. Strategising AI in Business and Educati.... Read More

Pitching content to youth ‘good both for them and media’

Jul 25, 2023 at 01:16 pm by admin

Trusted local and regional news brands cover community issues better than national and international ones, and half of local newspaper readers would pay to ensure it survives..... Read More