Content & marketing

It’s a wrap: Winning ads exploit print formats, nostalgia

Dec 28, 2023 at 12:13 pm by admin

Remember when fish-and-chips came wrapped in news… and when papers were bigger, for that matter? British advertisers do, turning to print for some of the top campaigns.... Read More

Native ad op as VK takes a measured approach

Dec 20, 2023 at 10:59 am by admin

Instead of “swinging for the fences”, Sweden’s VK Media took a measured approach to improving reader engagement. Managing editor Stefan Åberg says tha.... Read More

Organic social strategy launches rise into ‘top 30’

Dec 20, 2023 at 10:36 am by admin

Audience growth director at News Corp’s The Australian, Elyse Popplewell has been named among INMA’s fourth round of “30 Under 30” rising stars. She w.... Read More

FOMO addressed as Time, News and more pull a Swiftie

Dec 09, 2023 at 11:39 am by admin

It might be cynical to suggest that Time magazine’s naming Taylor Swift as its ‘person of the year’ was a smart marketing ploy… or a way of securing a.... Read More

How a key team sprinted Relevo to the start

Nov 29, 2023 at 02:56 pm by admin

Sprinting might seem natural for a sports brand, but it took the tesm behind Spain’s Relevo a day or two to get into the rhythm. Using the Google methodology, they br.... Read More