Content & marketing

Triggers, pricing and the 'churn monster' in Stockholm

Nov 14, 2018 at 04:59 pm by Staff

INMA will take its media subscriptions week concept to Stockholm with a new summit next March. The Media Subscriptions Week 2.0 follows an inaugural week in London last April.... Read More

US newsmedia's sales propositions brought to book

Nov 11, 2018 at 07:14 pm by Staff

Persuasive arguments for advertising in newspapers and newsmedia are brought together in a new research document from US-based News Media Alliance. The group's News Advertisin.... Read More

Journalism as product, UGC as low-cost content, at DMA HK

Nov 07, 2018 at 03:28 am by Staff

Productising journalism - or user-generated content for that matter - were two of the concepts being canvassed as Digital Media Asia got underway today. While the conference i.... Read More

Truth builds trust - Aussie groups push context

Oct 15, 2018 at 06:43 am by Staff

Australia's three biggest newsmedia groups are backing a national campaign to stress the value of trusted journalism to advertisers. NewsMediaWorks foundation members News Cor.... Read More

Golden on getting storytelling right... without the 'TL:DR'

Oct 09, 2018 at 02:45 pm by Staff

A full programme over the three days of the IfraExpo/DCX promises speaker after speaker loud in praise of print's ability to engage its readers. Right from the start, opening.... Read More