Sponsored by the ‘Times of Malta’, the event is being held in the Mediterranean island from February 24-25.

WAN-Ifra says that as post-crash blues begin to evaporate in advertising markets, the conference aims to provide strategies and ideas for new advertising revenues, and for increasing existing revenues and yields. In addition to the session on tablet advertising, the conference will provide market insights, strategies for both print and cross-media advertising, and more.

The session on tablet advertising will include:

• Playing Infinity: Finding New Revenue in a World of Ad Change, Marketing Services and the Rise of the Tablet, by Ken Doctor, news industry analyst and author of “Newsonomics: 12 New Trends That Will Shape the News You Get”, (USA).

• A strategic roadmap for taking advantage of the decade of digitisation, by Gregor Waller, Member of the Management and Vice President for Strategy & Innovation, Welt Group, Axel Springer AG, Germany

• The changing game: New metrics for print, online, mobile and media tablets, by Staffan Hultén, Vice-President/Founder, RAM (Research and Analysis of Media), Sweden

• All things digital and how to profit from them, by Daniel Rosen, Head of AKQA Mobile, the interactive agency of the year in the UK.

Among other conference highlights are case studies of innovative and successful advertising initiatives from The Hindustan Times (India), Aftonbladet (Sweden), Northcliffe Media (United Kingdom) and Hürriyet (Turkey).

There will be advertising agency and newspaper views on improving advertising/publisher relationships and on the value of print, digital and multimedia advertising, and a session on how to harness the power of viral marketing, social media and word-of-mouth.

Full conference details can be found at http://www.wan-ifra.org/advertising2011

The conference will be chaired by Ann Lown, Head of Digital Partnerships, Archant Regional, United Kingdom, and Dietmar Schantin, Executive Director, Publishing, Editorial and General Management, WAN-IFRA.

Malta offers sunshine, stunning scenery, glorious architecture and 7000 years of history.