A new campaign to push readership emphasises News Corp Australia’s journalists’ in a new ‘We’re for You 2026’ campaign.

Created with inhouse creative agency Roller and Today the Brave, the new campaign promotes state and community mastheads, including the Daily Telegraph, Herald Sun, Courier-Mail and The Advertiser.

Telegraph editor Ben English says it marks the start of a long‑term programme to put faces to journalists’ bylines and increase visibility across marketing and subscriber communications.

“Our campaign celebrates real reporting by real journalists and emphasises our commitment to our We’re for You brand line,” he says in a statement.

“Audiences can trust us to stand up for them and be their voice when it matters most. The campaign invites readers to get to know the people behind the bylines and why they are committed to bringing them well-sourced, fact-checked news.”

State and communities marketing director Bettina Brown said AI-generated content was becoming harder to spot, “so seeing who stands behind a story matters.

“By promoting the names and faces of our journalists in the campaign creative, we’re helping Australians distinguish professional journalism from generic content.”