Audience management platform BlueLena has announced a partnership with billing and subscription-focussed Pelcro which it says will streamline payment processes and propel revenue growth.

The non-exclusive arrangement adds to the suite of subscription management platforms available to publishers. “Together we will empower publishers to unlock significant subscriber growth and enable them to focus on their content strategy," Pelcro chief operating officer Andrew Morris said.

BlueLena founder and chief executive Daniel Williams says the partnership allows both platforms to accelerate digital transformation for media companies and create stronger business models that support journalism success.

“The Pelcro-BlueLena integration fosters deeper subscriber relationships through targeted outreach and a seamless subscriber journey, leading to increased subscriber engagement, loyalty and, ultimately, higher revenue potential.”