Independent sell-side advertising platform Magnite is to team with streaming tech provider Brightcove to help online video publishers monetise their content.

The companies have announced a strategic relationship which will see Magnite power advertising for Brightcove customers, growing fill and delivery.

Brightcove will also integrate the SpringServe ad server to provide publishers with greater control, insight, and transparency into available ad supply.

Brightcove says after analysing data from billions of ad-supported play requests on its server-side ad insertion solution, it saw a significant opportunity to better help customers monetise their unsold ad opportunities.

The SSP capabilities will enable Brightcove to deliver revenue for these customers. Integrating with the SpringServe ad server will give those customers a transparent view of available ad inventory and a strategic opportunity to better monetise their video content.

“The needs of our large, global customer base are constantly evolving,” Brightcover chief executive Marc DeBevoise said. “This integration with Magnite and SpringServe is a key step to enabling us to provide our customers with best-in-class solutions to meet their needs.”

Magnite has offices across North America, EMEA, LATAM, and APAC including Sydney.