Plans for a realestate media company to compete with Domain and REA Group are expected to come together this week with ACM partners Antony Catalano and Alex Waislitz increasing their stake in Real Estate View.

The Nine-owned Australian Financial Review reported that the duo plan to up their stake from 32 to 72 per cent as part of plans to bring together a cluster of companies they control, with a view to a stock exchange listing.

The deal is reported to hang on $75 million worth of marketing sales and promotion.

Plans have reportedly changed since Seven West Media – which owns the TV network and West Australian Newspapers – acquired Prime Media, dashing hopes Catalano and Waislitz had held. Because of this, their investment vehicle IMP will not include the Australian Community Media business – which owns the Canberra Times and a range of regional mastheads – in the proposed float.

IMP also has an interest in Tomorrow Agency/Media Plus and a reported 25 per cent of advertising services specialist The Today Business.

The AFR says Catalano also has an interest in tech start-up Propic and is involved with the real estate website business, Apartments & Developments run by his son Jordan and Tom Hywood, whose father Greg was previously chief executive of Fairfax Media, prior to its sale to Nine Entertainment.

• In an interview with Mumbrella’s Calum Jaspan this week, Catalano said including both digital and traditional assets in the proposal would have confused analysts and led to it being undervalued.

He cited the float of Fairfax Media unit Domain as an example.

Traditional media businesses in Australia still maintained “huge value”, he says, while analysts continued to pose that these businesses are in decline. ACM, for example, now boasts more than 115,000 subscribers.