After an innovative campaign about state borders last year, Australia’s Meat & Livestock marketers have come up with a standout summer lamb campaign.

And we thought what’s already scored more than a million views in its first week was probably worth sharing.

This time the message is still a spin-off from border clampdowns, with a reminder that Australia is “a country not to be forgotten”, and comes replete with the political and satirical jokes which made last year’s a success.

The ad was created by longtime agency partner The Monkeys, part of Accenture Interactive, and is already earning value for their client. Their only problem now is how to top that in 2023.