Content discovery platform Outbrain is strengthening its regional leadership team following the promotion of Ayal Steiner as Asia Pacific managing director.

Sigrid Kirk takes on a new role as regional vice president of the Engage product.

Steiner's promotion from general manager of Australia and New Zealand operations was announced last month. At the same time, regional director for southeast Asia, India and new markets Anthony Hearne relocated from Singapore to the company's New York headquarters to the new role of global sales marketing vice president.