Partner ppi Media will install Lineup's advertising technology at Russmedia locations in Austria, Romania and Hungary.

The web-based advertising sales solution includes integrated CRM, booking and finance systems, and will help the global publisher put together and close advertising business on market-driven and sophisticated ad packages.

Lineup chief executive Michael Mendoza says this is a "key strategic step" for the company: "We are very focused on working with ppi Media to provide our products and expertise to the German speaking markets."

Russmedia and ppi Media have partnered successfully on a number of projects over the years.