Japanese advertising and marketing publisher Digiday Japan is taking some of the industry's medicine, with a move into data analysis and content personalisation.

The industry publisher will use Cxense technology for its new digiday.jp website .

Motoko Imada, chief executive of Infobahn, which owns the site, says publishers and brands will get quality content tailored to their interests and the local market using the technology.

Cxense chief executive is clearly flattered by the deision: "These guys know the players in the industry as well as anyone, so the fact that they chose Cxense technology above all others is a testiment to the quality of our capabilities in real-time analytics and personalisation," he says

The software-as-a-service Cxense technology is used for more than 6000 sites worldwide, maintaining about a billion unique user profiles on behalf of its customers.