With links in the North American market developing, vjoon has announced a strategic partnership with distribution and CRM developer Aysling.

Developer of K4, vjoon will be both integration and development partner with Aysling, which provides of digital publishing and marketing software solutions for publishers, retailers, corporations and agencies.

Aysling chief executive Patrick Becker says the union will provide a solution not previously available on the market. "Adding K4 to our portfolio is the logical next step for our business, and integrated with Juggernaut CRM for customer management, our solution is unique within the industry and can't be replicated by any other technology firm in our space."

With the partnership vjoon expands its global network of integration and services experts. K4 has collaboration, automated workflow, DAM and administration features, and serves a customer base which includes big brands as well as major publishers such as Bloomberg, Condé Nast, Playboy Enterprises, the New York Times and Transcontinental. Chief executive Andreas Schrader says Aysling's expertise is "exactly what we need" to add to extend the brand in the Americas.