US home delivery provider Global Ad Distribution will use Newscycle's CirculationPro to manage contractors and partners.

The Las Vegas based company distributes newspapers and catalogues throughout the US. The browser-based software will provide an integrated self-service module and on-demand reporting capabilities in a more efficient data-sharing workflow.

Revenue opportunities are also anticipated through expansion of the focus on new business, customer relationship management and retention.

President and chief executive Kennedy Higdon said the decider was scalability and ease-of-use: "The real-time reporting tools and subscription handling capabilities are very powerful," he says.