An open day in Moscow gave publishers the opportunity to explore innovative advertising formats and production ideas.

manroland web systems’ Russian market organisation VIP Systems teamed with newspaper printer Extra M for the seminar focussed on collaboration between publishers, printshops, and advertisers.

“The current challenge is how to create attractive newspaper products that impress the readership as efficient advertisement and information carriers. It's also the reason why Extra M manager Andrey Kharkov had the opportunity to greet representatives from publishing houses including Metro, Nezawisimaja Gazeta, Sport Express and Vechernjaja Moskva.
Inspiration came from around the world: “With their added-value concepts full of ideas, creative materials, and cross-media models, newspapers are impressing their customers worldwide,” manroland newspaper product marketing executive Sabine Sirach (pictured) told guests. She explained the concepts’ use in technical printing, with options including hybrid heatset/coldset combinations, and the use of colour, papers, fold variants, booklets and adhesive cards.

Advertisements from India – where the market has gained a reputation for innovation –featured neon colours, scented and even ‘talking’ newspapers. And with the application of glue, creative advertising combinations include halfcovers, flaps, and butterfly applications.