Twice as nice: How product sampling boosted ad results

Mar 05, 2025 at 03:10 pm by admin

Norwegian publisher Amedia leveraged a partnership with a home delivery service to integrate product sampling into its distribution strategy for advertisers. In an INMA Ideas.... Read More

LINA in Canberra: ‘for this relief, much thanks’

Mar 05, 2025 at 02:44 pm by admin

INMA product and tech lead Jodie Hopperton (above) will be a keynote speaker at LINA’s summit in Melbourne next month. Based in Los Angeles, she is a British media exec.... Read More

Borrell execs head to Arizona to shape resurgence

Mar 05, 2025 at 12:01 pm by admin

As local media goes through what is being called a ‘Phoenix phase’, where better to hold this year’s Borrell conference than in… Phoenix. The Borrell.... Read More

Engagement value is in local news, marketers say

Mar 05, 2025 at 11:13 am by admin

Advertisers and agency personnel talk about the value of news – especially in regional communities – in a refreshing new series put together by Think News Brands..... Read More

Knight forum stresses importance of local connections

Mar 04, 2025 at 05:30 pm by admin

Local connection was the theme when Maribel Pérez Wadsworth addressed the largest Knight Media Forum in history. Nearly 1000 delegates attended the forum in Miami last.... Read More

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