WSJ builds on reader trust in decision-focussed campaign

Oct 06, 2021 at 02:49 am by admin

A new brand campaign for the Wall Street Journal has evolved from its strategies during the pandemic. Campaigns marketing director Katie Fabry says the ‘news you could.... Read More

We’ve been jabbed, what about you: Media bosses back state client

Oct 06, 2021 at 02:14 am by admin

Double-vaxed newsmedia executives in Victoria, Australia have thrown down a challenge to other company directors in the state to “catch up”. The board of the Vict.... Read More

Shining a light on light readers’ 2021 subscription opportunity

Oct 06, 2021 at 01:41 am by admin

INMA ‘readers first initiative’ lead Greg Piechota earmarks light readers as the next growth path for subscription-mature media in a new report. Despite an audien.... Read More

Diverse group of up-and-comers named for INMA scholarship

Oct 06, 2021 at 12:45 am by admin

INMA has named the 30 young executives whose careers will get a leg up thanks to the group’s Young Professionals Initiative. They include three candidates from India, a.... Read More

TV research tells advertisers to invest for the long burn

Oct 05, 2021 at 11:30 pm by admin

A new report in ThinkTV’s ‘payback series’ tells advertisers to spend half their advertising budget with the medium. Focussing on the difference between &ld.... Read More

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