Longer first dates help Berlin publisher over the conversion wall

Aug 10, 2022 at 07:48 pm by admin

A four-step approach helped a German publisher increase conversions in early subscription trials by ten per cent. In an INMA ideas blog, data scientist Marielle Egert and pai.... Read More

Meta renewing news deals: Don’t hold your breath

Aug 08, 2022 at 11:48 pm by admin

Around the world, Facebook successor Meta is making it clear it wants out of paying for publishers’ content… and it’s not waiting to be asked. In the US, A.... Read More

Print tech partnership ‘a shared vision’ for growing nd

Aug 08, 2022 at 11:05 pm by admin

Berlin daily Neues Deutschland has expanded its open-source WordPress editorial system with the addition of two interface modules and an epaper solution. Working with develop.... Read More

BVOD viewers stream in as The Block goes bush

Aug 08, 2022 at 08:05 pm by admin

It wasn’t just the move of The Block to rural Gisborne that sealed its Sunday success, but also the viewers who watched on ‘catch-up’. New figures from Aust.... Read More

News’ Leary finds financial ‘sweet spot’ in comparison

Aug 07, 2022 at 12:28 am by admin

News moves into credit space with new comparison site News Corp is positioning itself between consumers and financial institutions with a new digital comparison site. Amid &.... Read More

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