Shining a light on light readers’ 2021 subscription opportunity

Oct 06, 2021 at 01:41 am by admin

INMA ‘readers first initiative’ lead Greg Piechota earmarks light readers as the next growth path for subscription-mature media in a new report. Despite an audien.... Read More

Diverse group of up-and-comers named for INMA scholarship

Oct 06, 2021 at 12:45 am by admin

INMA has named the 30 young executives whose careers will get a leg up thanks to the group’s Young Professionals Initiative. They include three candidates from India, a.... Read More

TV research tells advertisers to invest for the long burn

Oct 05, 2021 at 11:30 pm by admin

A new report in ThinkTV’s ‘payback series’ tells advertisers to spend half their advertising budget with the medium. Focussing on the difference between &ld.... Read More

‘We’ll have it’: News shops for control of video production partner

Oct 05, 2021 at 11:07 pm by admin

After spruiking the benefits of branded content at an event last week, News Corp has gone further into the business with a controlling stake in full service video production c.... Read More

Champions buying into generations of community heritage

Oct 05, 2021 at 09:17 pm by admin

Another US community newspaper has changed hands with the acquisition of the Bennettsville Herald-Advocate in South Carolina by Scott and Corey Champion. The chief executive.... Read More

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