Content & marketing

News finds ad-block users will deal for 'fantastic' content

Aug 28, 2016 at 08:39 pm by Staff

News Corp has reported "positive" results from a month-long pitch to the more-than-one-third of its readers who use ad blocking software. Sydney metro tabloid the Daily Telegr.... Read More

Web, app add Olympic audience for Seven

Aug 24, 2016 at 01:27 am by Staff

The first "truly multiplatform" Olympic Games contributed a 2.9 million digital audience for Australian rights holder Seven West Media. Research from Roy Morgan shows three in.... Read More

DoApp in action for Newscycle with new mobile product

Aug 23, 2016 at 09:38 pm by Staff

Newscycle has launched a new mobile news and advertising platform, based on the DoApp technology it bought in June. The product is a response to statistics which show a 65 per.... Read More

How Seven West is scoring with its Olympics vision

Aug 17, 2016 at 01:35 am by Staff

Olympics Australian broadcast partner Seven West Media is "slicing and dicing" distribution channels in its presentation of 5000 hours of coverage. But head of digital content.... Read More

Mediacorp fits into Outbrain's audience jigsaw

Aug 07, 2016 at 08:32 pm by Staff

Singapore's 'other' major newspaper publisher, Mediacorp is to use Outbrain's technology to observe real-time data on content performance and drive deeper engagement. The comp.... Read More