Content & marketing

School's in again for copywriters on the way up

Apr 04, 2017 at 08:32 pm by Staff

Tutors have been named for the first Copy School of the year, to be held in Melbourne in May. Twenty places are available for the school, being held from May 8-12 and sponsore.... Read More

Native podcast shows people will listen, says Fairfax's Cox

Mar 08, 2017 at 06:13 pm by Staff

Fairfax Media's INMA-shortlisted Decoding Genius native content podcast for GE has been downloaded 142,000 times, the publisher says. The 'Made by Fairfax' product ranked in A.... Read More

Newscycle's mobile product picked for Alexa roles

Feb 02, 2017 at 06:15 pm by Staff

Newscycle says Amazon has chosen its Mobile to feature in its new Alexa agencies and developer tools page. The Amazon web page highlights agencies, developers and tool builder.... Read More

NYT hones global model with Australian launch

Jan 31, 2017 at 09:09 pm by Staff

The New York Times - historically the "gray lady" - is finding new colour in Australia as it rejoices in an experiment it hopes it can translate into a new form of global expa.... Read More

Passionate about print, Darke cites a measured success

Dec 29, 2016 at 06:48 pm by Staff

Print delivers authority and a medium to show off luxury brands, but its effectiveness needs to be measured in the same way as digital. So says director of News UK's creative.... Read More