Content & marketing

Need for more, better metrics drives Forum but ML can help

Jun 12, 2017 at 10:00 pm by Staff

The need for more data metrics and the ability of machine learning to deliver it were themes of the MMA Forum in Singapore on Friday. Against the backdrop of a massive explosi.... Read More

Workshops tackle data and long-form journalism

Jun 09, 2017 at 12:29 am by Staff

Two masterclass sessions at Singapore Press Holdings discuss Big Data and long-form storytelling. Former Gannett regional executive editor Kevin Anderson leads the sessions on.... Read More

Kiosk apps add authentication new reader options

Jun 03, 2017 at 02:15 am by Staff

Two new Eversify kiosk apps give publishers a choice of how readers receive information. While the apps - dubbed Borchard and Newbury - share common features, they offer diffe.... Read More

Audience engagement comes with The Works

May 15, 2017 at 08:32 pm by Staff

Stats to support newsmedia companies' persuasive case to agencies and advertisers never looked so good as in the latest edition of The Works. The NewsmediaWorks quarterly prof.... Read More

Bangladeshi daily hones mobile service with a bot

May 10, 2017 at 12:34 am by Staff

Dhaka, Bangladesh, based Daily Star has launched a Facebook Messenger bot to provide a better news service to smartphone users. And marketing head Tajdin Hassan says a user ba.... Read More